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What cookies does Switch use and what are they used for?

Below is a list of cookies in the Switch ecosystem, what they are used for and associated information.

  • None of the cookies used here contain Personally Identifiable Information, Website Data or Customer Interaction Information. 
  • None of the information is given out to 3rd parties nor does it contain any intrinsic value; being temporary references.
  • Opt-Out is managed via Adchoices

 

Cookie Name Cookie Behaviour Capability Information held in Cookie Persistence Expiry (days)
Targeting (client data) Targeting and Optimisation (user data) Reporting and Attribution
OACAP   Y   Banner Capping Info Timed 365
OASCAP   Y   Banner Capping Info Session Session
OABLOCK   Y   Banner Blocking Info Timed 30
OACCAP   Y   Campaign Capping Info Timed 365
OASCCAP   Y   Campaign Capping Info Session Session
OACBLOCK   Y   Campaign Blocking Info Timed 30
OAZCAP   Y   Zone Capping Info Timed 365
OASZCAP   Y   Zone Capping Info Session Session
OAZBLOCK   Y   Zone Blocking Info Timed 30
OXLCA   Y   Banner Click Info Timed 30
OXLIA   Y   Banner View Info Timed 30
OXBLC   Y   Click de-dupe Timed 30
OAID   Y   Pseudonymous ID Timed 365
OAVARSn   Y Y Banner Delivery State Info Session Session
SWID   Y   Pseudonymous ID Timed 365
SWOPTOUT   Y   Opt in / out persistent data Perpetual Perpetual
SWIDREAD       Boolean Flag (user sync throttle) Times (varies) <=30 mins
ADM, APP, STQ   Y   Pseudonymous ID Timed 365
ASC   Y Y Abstracted Category Timed 30
CK Y Y   Banner Click Info Timed 365
RTCn Y Y   Abstracted Site Info Timed (varies)
spban       Test Banner Information Timed 1
TRD Y Y   Abstracted Site Info Timed 30
sessionID       Session Information Session Session
ASRTP Y Y   Abstracted Site Info Timed 365
ASRTS Y Y   Abstracted Site Info Timed 365
MYTK   Y   Pseudonymous ID Timed 10
MYTS   Y   Pseudonymous ID Timed 10
SOC   Y   Pseudonymous ID Timed 10
STQ   Y   Pseudonymous ID Timed 10
ADJG   Y   Pseudonymous ID Timed 10
APLT   Y   Pseudonymous ID Timed 10
APP   Y   Pseudonymous ID Timed 10
PUB   Y   Pseudonymous ID Timed 10
MMTH   Y   Pseudonymous ID Timed 10
GOPL   Y   Pseudonymous ID Timed 10
TDSK   Y   Pseudonymous ID Timed 10
IPON   Y   Pseudonymous ID Timed 10
CASA   Y   Pseudonymous ID Timed 10
CMT   Y   Pseudonymous ID Timed 10
QNCS   Y   Pseudonymous ID Timed 10
SUSI       User Syncing Timing Information Timed 10

 

Cookie Behaviour Capability Categories: 

1.  Targeting of campaigns based on user interaction with client sites/adverts: 
     Enables the ASP to target ads from a particular advertiser to a device based on its previous interaction with the same advertiser. 
2.  Targeting and optimisation based on user data (possibly including user interaction with client sites/adverts):
     Enables the ASP to target and prioritise which ads are shown to devices based on previous online interactions. 
     These interactions can include all interactions with the clients campaign/sites, interaction with other campaigns/sites 
     and can include predictions of a user’s interests and sociographic and demographic group. 
3.  Reporting and attribution:
     Enables the ASP to understand how campaigns are performing and use this to further optimise