Demand Manager/Pass Back campaigns setup

Switch’s Demand Manager feature allows you to manage your whole waterfall/daisy chain set up. The key benefits here are:

  • A simple set up that allows you reorder your demand stack easily, saving time and minimising error.
  • Central reporting from Switch across all of your demand.
  • Maximised revenue from Switch demand – with this setup RTB can compete with all demand on each pass back.

This document will provide a step by step guide to setting up campaigns that can pass back into your Switch ad server and how to re-order the demand stack.


1. Please ensure the latest Switch sat.js Invocation codes are in use. These are iframe tags and required for the Universal Passback Tag to work.

2. Provide the third party with the Switch Universal Pass Back Tag (UPT), this is for the third party to serve whenever the impression cannot be monetized by their demand. The UPT is a HTML tag and will be the same for all ad sizes, all websites and all campaigns. Your UPT can be found under the tools tab.

3. Setup the campaign in the Switch UI, using the tags provided by the third party for the banners. Please note a pass back campaign must be set up using “standard” as the campaign type.

4. Once the campaigns/banners are set up, link them to the chosen Ad units. Whenever a third party serves the UPT the next highest paying banner for that ad unit will be requested.


Re-ordering your Daisy-Chain/Waterfall

Changing the priority of your demand stack is very easy. The banners are prioritised based on the CPM booked against the campaign. If you want to prioritise one campaign above another you simply need to adjust the CPM on the campaign edit page. If that third party is not paying a higher rate but still needs to be prioritised above another, a higher priority can be achieved using an artificial bid rate.