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What campaign types are there?

  • Standard: to deliver most of your campaigns, delivery based on the eCPM and according to total volumes and restrictions. Standard campaigns will compete with each other depending on the eCPM.
  • Exclusive: to be delivered on highest priority before any contract or remnant campaign. You can either send an end date or a total volume, not both. You can work with daily volumes to restrict delivery.
  • Remnant: to be delivered every time no other contract or exclusive ad can be shown, use as filler and house campaign. You can either send an end date or a total volume, not both.