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Large drop in revenue seen across a Network/client Campaign, what should I check?

  • Check the point  the Network/Client Campaign stopped delivering  to identify if there is a campaign problem.

  • Check the Website traffic for the previous day – is there a drop off on the site itself?

  • If there is no drop in Website traffic, check the end date(s)

  • If this is fine, check the Backfill tag inventory for the specific Network & compare it against the monetised inventory.

  • Compare the Total Imps from the Daily Report against the Ad Server figures for sent, delivered & returned (Backfill) to ensure the discrepancy in negligible.