Inventory Quality Guidelines

Inventory Quality Guidelines

Switch Concepts Ltd. is committed to maintaining a high standard of quality across our platform. To this end, all Switch clients must be proactive and diligent in policing their inventory.  A client using the Switch platform must make reasonable efforts to ensure that all inventories are compliant with any of the policies listed below. This is especially prevalent when making inventory available for sale through RTB.

All Switch clients must actively monitor and police any inventory that they make available through the Switch platform, whether or not it’s made available for sale via RTB, and promptly respond to any violations. These violations include, but are not limited to, transacting on an impression, or making inventory available for sale through RTB or otherwise that contains prohibited content.

Websites and other properties that use the Switch platform may not contain any of the following:

  • Pornographic, adult, or mature content.
  • Violent content.
  • Content related to racial intolerance or advocacy against any individual, group, or organization.
  • Excessive profanity.
  • Hacking/cracking content.
  • Illicit drugs and drug paraphernalia content.
  • Sale of alcohol.
  • Sale of tobacco or tobacco-related products.
  • Sale of prescription drugs.
  • Sale of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns).
  • Sale of products that are replicas or imitations of designer goods.
  • Sale or distribution of pre-written term papers or student essays.
  • Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.
  • Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others.

Switch Concepts Ltd. reserves the right to qualify the legitimacy of a site on which its code is delivered.

Invalid Clicks and Impressions

Clicks on ads must result from genuine user interest. Any method that artificially generates clicks or impressions on ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools, and the use of robots or deceptive software. Please note that Switch platform users may not click on their own ads for any reason.

Encouraging clicks

In order to ensure a good experience for users and advertisers, Switch clients may not:

  • Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behaviour.
  • Encourage users to click the ads using phrases such as "click the ads," "support us, or other similar language.
  • Direct user attention to the ads using arrows or other graphical gimmicks.
  • Place misleading images alongside individual ads.
  • Place ads in a floating box script.
  • Format ads so that they become indistinguishable from other content on that page.
  • Format site content so that it is difficult to distinguish it from ads.

Traffic Sources

To ensure a positive experience for Internet users and advertisers, Switch clients may not allow their sites displaying ads to do the following:

  • Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf or such programs.
  • Be promoted through communications or emails that violate the CAN-SPAM Act of 2003 and any other relevant privacy or commercial email laws.
  • Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation.

Copyrighted Material

Switch clients should not display ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content.

If Switch determines a violation has occurred, we may take the following steps:

  • Switch may deactivate the site domain, associated tag, site, publisher, etc., depending on severity or circumstance.
  • Notify the client and require assurances that policies and procedures have been implemented to prevent any similar violations in the future.
  • Determine if this violation, on its own or in combination with other violations, results in a "warning" against the client.

Here are a few examples of  what constitutes a violation:

The following could result in a “warning”:

  • Member fails to perform due diligence when on-boarding a new publisher and the publisher is the source of any repeated incidents.
  • The client intentionally passes the incorrect URL in the query string referral macro or constructs a fake HTTP header referral to circumvent our quality procedures.
  • Consistently high CTR’s with no discernible conversions.

The following could result in the termination of a contract or an immediate stop in ad serving to a website:

  • Any  of the traffic supplied by a client’s publisher contains pornographic content.

The following would not result in a “warning”:

  • The Switch client performs reasonable due diligence when on-boarding a new publisher and responds promptly to violations.
  • Publisher intentionally passes the underlying domain of the inventory through the publisher’s adserver via a query string macro.
  • Without the client’s knowledge, a publisher's tag is placed on a website that enables illegal activity or piracy. In the course of a regular inventory review, the issue is discovered and resolved by the member.
  • A publisher had a high click-through rate (e.g. 10%) for several days due to incorrect creative setup.
    The Switch client cooperates with Switch to rectify such a violation.

Any breach in the above terms may lead to payment being forfeited in respect of any inventory where such a breach has occurred.