Switch Ads.txt Implementation Guide

Proposed by the Interactive Advertising Bureau (IAB), ads.txt is an initiative which aims to improve transparency for the world of programmatic advertising by enabling content owners/publishers to specify which advertising systems and resellers are authorised to sell their inventory.

Adoption of ads.txt can help prevent domain spoofing and the sale of unauthorised inventory by providing a simple way for demand-side platforms (DSPs) to check if inventory from a particular source has been authorised for sale by you, the domain owner.

Attached is a document that provides a guide on how to implement your Switch ads.txt file.
If you have yet to receive this file, please raise a ticket with the support team here and the team will be able to get back to you with your details.

For more detailed information on ads.txt, please follow the link to the IAB website here.