When initially having an account setup with Switch, we will provide a form to be completed with information regarding sites and placements.
Please open the template file in a preferred spreadsheet program (Excel, LibreOffice, etc), and fill in the required columns.
Select the most appropriate IAB Primary Website Topic from the list below:
| Code | Name |
| IAB1 | Arts & Entertainment |
| IAB2 | Automotive |
| IAB3 | Business |
| IAB4 | Careers |
| IAB5 | Education |
| IAB6 | Family & Parenting |
| IAB7 | Health & Fitness |
| IAB8 | Food & Drink |
| IAB9 | Hobbies & Interests |
| IAB10 | Home & Garden |
| IAB11 | Law, Gov't & Politics |
| IAB12 | News |
| IAB13 | Personal Finance |
| IAB14 | Society |
| IAB15 | Science |
| IAB16 | Pets |
| IAB17 | Sports |
| IAB18 | Style & Fashion |
| IAB19 | Technology & Computing |
| IAB20 | Travel |
| IAB21 | Real Estate |
| IAB22 | Shopping |
| IAB23 | Religion & Spirituality |
| IAB24 | Uncategorized |
| IAB25 | Non-Standard Content |
| IAB26 | Illegal Content |
Please use the pipe | symbol to separate sizes if using multisize/responsive.
After making changes, save the file as CSV (comma delimited) and return to Switch for setup.
This form can also be used to create new websites and their ad units, and create/link respective remnant campaigns.
This form cannot be used to add new ad units to existing sites.